Let’s turbo-boost heat pump sales by making heat pumps the default for cooling

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Heat pump

Key Takeaways

  • Heat pumps are the superheroes of the  home comfort world because they can both heat and cool a home with incredible efficiency – all while reducing GHG emissions and often saving money. 
  • The technology is here and the benefits are clear – but adoption is slow because existing heating systems can last for decades. 
  • We can supercharge heat pump adoption with one simple change: Ensure a heat pump that can both heat and cool is installed whenever air conditioning is needed.

Heat pumps are awesome technologies for home heating that can increase home comfort, provide cooling, save energy and money, reduce air pollution, and perform many other functions – all while cutting greenhouse gas emissions. But while heat pumps are slowly taking over the market for home heating, their rate of adoption can also be turbo charged by promoting them as the next generation of air conditioners.  

Heat pumps are incredibly efficient at heating and cooling a home. They work by using electricity to concentrate and move heat. That heat can either move into a home to warm it or out of a home to provide cooling. In fact, heat pumps use the same technology as air conditioners – only heat pumps have a reversing valve that allows them to heat as well as cool a home. 

While heat pumps are increasingly replacing oil and natural gas heating systems, the pace of adoption is too slow to meet our climate targets. Every fossil fuel heating system that is installed is a lost opportunity that is locked in for the 15–20 year lifespan of most heating systems. But what if we also considered heat pumps as replacements for air conditioners and leveraged their ability to take on some of the heating in homes whose heating systems have years of life left?  

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heat pump cooling cycle diagram

Working in concert with existing heating systems

When a heat pump is installed instead of an air conditioner, it can function as a hybrid that works in conjunction with a building’s existing heating system. And while heat pumps are more energy efficient than furnaces – even as they lose efficiency at colder temperatures – there is often a point at which a building’s existing heating system may become more economical to run. A hybrid heat pump that combines heat pumps with existing heating systems helps minimize heating and cooling costs while significantly cutting the emissions from heating. 

Hybrid heat pumps therefore place homeowners in a position of power – giving them the option to switch heating sources to maximize savings. Meanwhile, electric utilities can use price signals to improve the economics of operating heat pumps during most hours, and encourage the use of the home’s fossil fuel heating systems when the grid is strained. 

Using policy to incentivize change

Despite heat pumps’ considerable benefits, the rate of adoption could use a boost, and the opportunity of demand for cooling systems to provide this boost is huge. Case in point: Worldwide, in 2023 an estimated 4.6 million air source heat pumps were sold, while in 2024 an estimated 116 million central- and split air conditioner units and 25 million window air conditioners sold in 2024. Given that more than 30% of the global population – upwards of 2.4 billion people – live in areas that require both heating and cooling, heat pumps could make huge inroads if they were to replace air conditioners.  

For many homeowners, switching from a familiar heating system to a heat pump may feel like a big move. And that’s understandable. But swapping out an existing air conditioner for a better air conditioner – that also provides heating! – is nothing more than an upgrade that can deliver financial and environmental benefits for years to come. And it’s also an upgrade that builds public confidence in heat pumps as a reliable heating solution. 

We can turbo boost heat pump sales by making them the default choice whenever air conditioning is needed. Thankfully, there are many ways this could be done.

For example, regulations could require all air conditioners sold to be heat pumps in regions where buildings require heating and cooling. Incentives at the local, state, and national levels – combined with public information campaigns – could promote heat pumps as a heating and cooling option that’s friendlier for our wallets and our planet. Incentives could also be offered encouraging manufacturers to produce more heat pumps – and encouraging distributors to stock them.

A powerful climate solution in plain sight

Heat pumps are our best option for cutting emissions from heating buildings, which is why they are a highly recommended Project Drawdown climate solution. Even hybrid heat pumps reduce heating from fossil fuel–powered systems by substituting far more energy-efficient electricity-powered heating. As electricity grids across the world incorporate more renewables and reduce their emissions intensity, we will see shrinking emissions from heat pump–powered space heating – not to mention less dependence on imported fuels.

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Map of demand for heating and cooling indoor spaces

Demand for heating and cooling buildings varies by geography. This map reveals how demand for heating and cooling is expected to evolve alongside a growing global population – with cooling demand projected to increase between now and 2050. Source: International Energy Agency, The Future of Heat Pumps https://iea.blob.core.windows.net/assets/4713780d-c0ae-4686-8c9b-29e782….

At the end of the day, how we heat our homes and businesses matters. What’s encouraging is that making our heating and cooling systems more energy- and cost-efficient is well within our power to achieve today. 

Let’s make heat pumps our default for cooling — turbo boosting the evolution to low carbon heating. 


Heather McDiarmid, Ph.D., is a climate change mitigation consultant and educator who specializes in decarbonization solutions for the residential sector. At Project Drawdown, her work focuses on climate solutions related to buildings, electricity, industry, and transportation.

This work was published under a Creative Commons CC BY-NC-ND 4.0 license. You are welcome to republish it following the license terms.

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