Feature  |  October 27, 2021

The powerful role of household actions in solving climate change

by Chad Frischmann and Crystal Chissell

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Photo © iStockphoto.com | miodrag ignjatovic

Just as ripples spread out when a single pebble is dropped into water, the actions of individuals can have far-reaching effects. – The Dalai Lama

Everyone can play a role in solving climate change. There are real actions we all can take, starting today, to get us on a pathway to real system change that benefits humanity and the planet. The magnitude of the challenge we are collectively facing requires action from all levels—from our governments, businesses and institutions, communities, and every one of us in our personal lives and homes. So where do we start?

According to the most recent global surveys by Yale University on international public opinion on climate change, the majority or vast majority in all 31 surveyed countries say that they:

  • think climate change is happening
  • are “very” or “somewhat” worried about it
  • think it will harm them personally either “a great deal” or a “moderate amount”
  • need at least a little more information about it 

High-income countries in North America, Europe, and the Asia-Pacific region are home to a minority of the world’s population but have contributed the most climate-changing greenhouse gas emissions. Appropriately, citizens in those countries are more concerned than ever about their personal impact on climate change and are willing to change how they live and work, according to a September 2021 survey by the Pew Research Center. One challenge is that most of us are understandably unsure which actions are most impactful in solving climate change. Even individuals who believe they understand which actions are most impactful are often incorrect. As you join the climate action that is already underway, it’s important to understand which of your personal actions can have an impact. Fortunately, there is a science-backed, data-driven list of solutions that can guide you.

Drawdown Solutions, the solutions research arm of Project Drawdown, has led years of data collection and analysis by scholars around the world to identify and characterize more than 90 currently available technologies and practices that have a direct impact on greenhouse gases, are scientifically validated, and are economically viable. Results of this work were initially published in the New York Times best-selling book Drawdown and have influenced university curricula, city climate plans, commitments by businesses, community action, philanthropic strategy, and more. The foundation of Project Drawdown’s analysis is extensive and complex mathematical modeling that uses data from thousands of scientific sources to predict the potential of identified climate solutions to reach drawdown—the point when atmospheric concentrations of greenhouse gases begin to decline. This analysis and modeling tell us the impact these solutions have on the atmosphere, their bottom-line financial implications, their global applicability, and what beneficial co-benefits they offer to society and the environment.

Indeed, the Drawdown Solutions analysis reveals that individual and household actions have the potential to produce roughly 25–30 percent of the total emissions reductions needed to avoid dangerous climate change (>1.5°C rise). That is a lot higher than most people realize. It’s because we as individuals and households are a part of a broader economic system currently reliant on fossil fuels, from the food we buy, to the electricity we use, to the buildings we live in. While the vast majority of global emissions (70–75 percent) can be reduced directly by the decisions of those who run businesses, utilities, buildings, and governments, our choices as consumers, energy users, tenants, and voters have direct impact in their own right and can affect those decisions by sending signals across the system. So rather than being laden with blame and guilt, we should be owning our power to make change.

From the more than 90 specific, definitive, science-backed solutions Project Drawdown has identified, we have distilled a list of 20 high-impact climate actions that individuals and households in high-income countries can take and that together could reduce up to 25 percent of future greenhouse gases:

Click here to expand and download this graphic.

The science shows that change is needed throughout the system, and these individual actions play an essential role in the transition we need to solve the climate crisis. Indeed, the “code red” issued by the world’s top climate scientists this year (IPCC Sixth Assessment Report) shows that time is so short to prevent the worst impacts of climate change, this is an “all solutions on deck” moment for humanity. That means we need a massive surge of bottom-up momentum from individuals taking action together; forward-thinking, top-down decisions from policymakers to usher in the transition; and a middle-out transformation led by businesses, communities, and institutions.

The bottom line is that climate solutions reduce excess greenhouse gases in Earth’s atmosphere. All of us can take some action that contributes to this effort, and many of us will be able to take direct action on one or more of the solutions on the list. But indirect action that accelerates these solutions can also have a huge impact and contribute to making climate solutions accessible for more people. For example:

  • If you are able to install solar panels on your home, you will inspire your neighbors to do the same and will put your local electricity provider on notice that citizens want to get their power from renewable sources instead of fossil fuels.
  • Eating a plant-rich diet and cutting your meat consumption signals to your grocery store and food producers that consumers want less high-emitting meat and dairy production, and more healthy plants.
  • Reducing the amount of food you waste ultimately leads to reduced need to cut down forests for land to grow that wasted food, while helping to feed the world’s population.
  • Using composting services in your city or asking city government for composting services can reduce the amount of methane produced by food rotting in landfills and provide valuable fertilizer for regenerative farms.
  • Using, and asking for, better public transportation and walking and biking infrastructure where you live can make it easier for you and your neighbors to reduce emissions from driving cars.

Helping solve climate change is a collective act, and each of us has a set of levers for changing the systems around us. It’s not always easy, but everyone can make a difference. Our power grows when we work together with others. We are not just individuals, we are neighbors, friends, co-workers, employees, owners, investors, board members, officials, and representatives. Our personal contributions will be more powerful when we learn which solutions have the most impact and join with others in our communities to push for those from government, corporations, and other institutions.

Netflix's "Breaking Boundaries: The Science of Our Planet” and nonprofit Count Us In have partnered with Project Drawdown, ENGIE Impact, and Rare to collaborate on a new platform for individuals to identify the solutions that resonate most in their lives and calculate the positive impacts those choices make. This platform aims to align itself to the Drawdown Solutions model, and will continue to harmonize the underlying calculations.

Join this global movement and take a step now:

  • Cut food waste – Buy only the food you know you’ll eat
  • Eat more veggies – Replace some of your meat with healthy protein-rich plants
  • Switch to clean energy – Upgrade to renewable energy in your home
  • Insulate your home – Improve your home’s window and wall insulation
  • Save with LED lights – Switch to energy-efficient LED light bulbs
  • Heat & cool smarter – Install heat pumps or smart thermostats
  • Get solar – Invest in solar panels and solar hot water
  • Drive electric or hybrid – Make your next car an electric or hybrid vehicle
  • Get around greener – Share a ride with others or travel by bike, public transit, or foot
  • Fly less – Stay local, make a video call, or find another way to travel
  • Reduce & recycle – Avoid single-use plastic and recycle right

It’s important to note a few things:

  • Not all possible solutions that exist in the world are presented here. We select climate solutions that have direct impact on the atmosphere; are scientifically validated, economically viable, and globally applicable; and have many additional co-benefits that solve for other things.
  • This list focuses on solutions people in high-income countries (a minority in terms of population) can directly implement, since they are responsible for at least 90 percent of excess global emissions (see this study in The Lancet and this by World Resources Institute with Climate Analytics).
  • There are many other solutions that have smaller, but still important, impact at different scales or locations. And there are many future solutions in the pipeline that may also eventually help. What is important is to find the real solutions that resonate most with you and implement them today.
  • Additional actions will be added to this list as the model becomes able to slice and dice the global data in newly subtle ways (e.g. green tariffs, leisure flight reduction, and alternative meat).

More Insights

Feature  |  September 27, 2023
water droplet
The concentric circles of individual climate action
by Mary Hoff
When it comes to climate change, does individual action matter? Emphatically, yes.  While it’s true that eating less meat, biking instead of driving, or planting a tree only does so much to reduce emissions, actions like these are just the beginning when it comes to the impact that you as an individual can have. Personal climate action looks a lot like ripples expanding out from a pebble dropped in a pond. It starts with what you can do in your own home. But as you expand beyond your own personal space, your sphere of influence and impact grows, too.  If you’re feeling climate insignificant, check out the five circles of climate action below. Start with the innermost circle and work your way out. Notice how, as you move from learning and doing to sharing and advocating, the collective impact of you, your friends, neighbors, and colleagues expands. Soon, what started as a few isolated ripples can coalesce into a wave of change. Together, we can create the future we want at the speed we need. But it starts with individual action. So let’s get to work.   1: LEARN Familiarize yourself with climate solutions and how you can help deploy them. Check out the 93 technologies and practices that together can stop climate change. Watch the Drawdown Roadmap, Climate Solutions 101, and Drawdown’s Neighborhood video series for a comprehensive look at how humanity can halt climate disruption through concerted action.  2: DO Alter your own activities to reduce your personal contribution to climate change. Apply what you learn to become more climate friendly at home, at work, in your volunteer activities and hobbies, as you travel—in every aspect of your life! The opportunities are endless, and every action matters. Consider the climate impact of your consumer choices, and alter them accordingly. Check out other suggestions for mobilizing around climate solutions, including those from our partners Drawdown Ecochallenge, Rare, and Don’t Look Up, as well as from Science Moms, the U.S. Environmental Protection Agency, and the David Suzuki Foundation. 3: SHARE Communicate the opportunity to make a difference with others. Bring up the subject of climate change with individuals in your various spheres of influence: family, friends, neighbors, fellow faith community members, etc. Do so in a nonthreatening, nonjudgmental way. For example, you might start by mentioning unusual weather you’re having or a disaster in the news, and wondering if it’s related to climate change. Before you broach the topic, think about what the other person cares about. Tailor your conversation to connect climate change to what’s most important to them—their hobbies, their family, their health, their values. Listen to their thoughts. Then let them know the climate actions you’re taking and why. Explain how every person has a unique and important role to play in halting climate change. If they would like to learn more, share the link to this page.  Engage with people from all walks of life, not just those who think as you do. Like identity theft or the global economy, climate change affects everyone, not just environmentalists or those of particular political persuasions.  4: ADVOCATE Urge change makers to go all in on halting climate change. Think of three people in your sphere of influence who have exceptional impact: lawmakers, CEOs, community leaders, popular artists, social media influencers, journalists, consumer liaisons for brands you buy. Share with each, in language that resonates with them and what they care about, the importance of stopping climate change—and the evidence we have that it’s possible. If appropriate, start with the five basic facts about climate change): 1) it’s real, 2) It’s us, 3) It’s bad, 4) scientists agree, 5) there’s hope. Encourage them to check out the Drawdown Roadmap, which details strategies for strategically deploying solutions at the right time and in the right place, reaping multiple benefits, and overcoming barriers. Point out that climate solutions are not just about climate. They also offer numerous benefits for alleviating poverty, protecting biodiversity, advancing justice, reducing conflict, and more. Suggest one specific way in which the change maker can exert their influence to contribute to halting climate change. 5: AMPLIFY Enhance your impact by spreading the word. Let us know what you’re doing to help stop climate change. If you have additional resources to suggest or strategies to recommend, please pass them along so we can share with others.
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Perspective  |  September 5, 2023
worker with hardhat
Hats off to climate champions at work
by Jamie Alexander
The United States recently observed Labor Day, a celebration of the contributions of the American worker. It’s a time to acknowledge the people who build and maintain the foundation our country rests on—the people who, often without being noticed, enable us to power our lives, move from place to place, access food and shelter, and much more.  Today, for a world in the throes of an increasingly unstable climate and with a vanishing window of time to slash the greenhouse gas pollution that is causing it, the holiday is particularly meaningful. Because to solve climate change, we need to dramatically scale up climate solutions, and fast. That will take massive numbers of skilled workers building a future replete with heat pumps, mass transit, electric vehicles and chargers, solar panels, and much more, all aimed at permanently and comprehensively displacing the polluting industries of the past.  In other words, Labor Day celebrates the power of the worker to transform the world. We also need people in desk jobs transforming the existing system from the inside. Businesses, especially large, multinational corporations, are disproportionately responsible for the planet-warming emissions that cause climate change, and they have a grave responsibility—as well as the resources—to address it. Employees across every business and every department can apply a climate lens to their job to help their company advance their climate work more expediently and expansively, and hold their employer accountable to their climate promises. The phrase “every job is a climate job” is not hyperbole. We need all people engaged from wherever they stand. Within every sector, every trade, and every business, workers must be protected, equipped, and supported in building the world of the future and transitioning us away from the polluting businesses and industries of the past. Worker power—whether it’s security to ask for safer, more sustainable working conditions, tools to take climate action at work, or solidarity in holding employers accountable—is core to the work of Drawdown Labs.  This Labor Day, we’re taking a moment to celebrate those who are bringing climate solutions into the world and their work, transforming the existing system from the inside. Last week, we asked Project Drawdown newsletter subscribers to share how they are taking climate action at work. We were inspired by what we heard, and reminded that it is workers themselves who are best positioned to lead us into the future because they are closest to the issues and they know best how to implement solutions.  Here are some highlights from what you all have shared: Theme #1: You are making your everyday work—and that of your team members—more efficient and sustainable.  Some anesthesiologists are averting tons of greenhouse gas emissions by switching the anesthetic they use away from a potent greenhouse gas toward a more sustainable product. These anesthesiologists are also spreading the word with the goal of getting others to make the switch.  Concerned for their respiratory health, a fleet manager at a large tech company convinced their employer to switch to an all-electric fleet. Community workers pledged to use cargo bicycle services instead of diesel vans to transport equipment to local schools for scientific outreach events. Leadership at a top law firm decided to offer pro bono legal counsel to climate organizations and worker protection initiatives. Theme #2: You are integrating climate action or reduced emissions into the product or service you or your business provides. Product designers are sharing ways they have successfully integrated “sustainable nudges” into digital products. (For more specifically on the gaming sector, please see here.) Consultants are integrating climate action into their work by translating climate solutions into “business speak” for clients. Event caterers have transitioned their business model to offer fully vegetarian menus for events and meetings. A senior manager at a large multinational corporation established a task force to review and revise the organization’s procurement policy to include preferences and requirements for sustainable products, services, and suppliers. At a university, faculty and student services are working together to host green travel workshops for visiting students. The workshops provide practical support and encourage students to use public transit rather than flying for leisure travel. A field scientist pledged to work with their IT and procurement departments to clean the data from 200 mobile phones left over from one research project in order to reuse and/or recycle them. A mathematics professor decided to pause their research and instead invest their time organizing other professors and academic resources to support local climate projects in need of their expertise.  A retiree is using their skills to perform energy audits for households that can't normally afford them, not only helping them make their homes more energy-efficient, but also helping stop climate change. Theme #3: You are pushing your company to use its influence to affect climate change in the broader world.  An executive in the treasurer’s office for a private company is exploring how the company can decarbonize its banking and bring other businesses along with them on their journey. An advertising sales manager helped launch and acquire executive sponsorship for their company’s first employee green group and is helping others do the same within their own companies. Employees in the healthcare sector are encouraging low-carbon travel policies and calculating the carbon footprint of scientific research conferences. Solving climate change will require that each of us chooses, day after day, shift after shift, to work toward a healthier, more vibrant, more resilient future. We can’t just sit back and wait for our leaders to take us there. Every one of us must bring our unique talents and skills to bear on the task of shaping a better future together. The climate solutions that we know can do the job are the result of the work of countless farmers, builders, Indigenous people, engineers, educators, foresters, healthcare workers, and others who have brought these actions to light. Whether they will be applied at the scope and scale needed to stop climate change depends on what we choose to do next. Labor Day celebrates the power of the worker to transform the world. This year it matters more than ever. Because ultimately, our future rests on each and every one of us.
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