Drawdown Insights

News  |  November 16, 2023
Charred wood pellets
New report: Reducing black carbon
Key Report Takeaways:  Black carbon is a powerful climate pollutant which stems from the incomplete combustion of fossil fuels and biomass Black carbon has unparalleled impacts on human well-being, the environment, and climate change   Black carbon has a short-term warming potential up to 1,500 times greater than carbon dioxide and is responsible for millions of premature deaths annually worldwide Black carbon emissions are highest in low- and middle-income countries with half of all emissions coming from just five countries Around 48% of all black carbon emissions are attributable to the residential sector, particularly from the use of dirty cooking fuels Targeted solutions across the residential, transportation, and industrial sectors in high-emitting regions would dramatically reduce black carbon emissions while preventing millions of premature deaths and saving trillions of dollars per year  In a report published today, scientists from Project Drawdown, the world’s leading resource for climate solutions, provide the most comprehensive look yet at how addressing black carbon – more commonly known as soot – would reduce global warming while preventing millions of premature deaths and saving trillions of dollars annually worldwide.  Black carbon, which largely results from the incomplete combustion of fossil fuels and organic matter used for cooking, transportation, industrial production, and more, is a major pollutant and greenhouse gas with a short-term warming potential up to 1,500 times greater than carbon dioxide.  Worldwide, black carbon is responsible for millions of premature deaths annually, increasing the risk of cardiovascular, respiratory, and other diseases. This results in the loss of trillions of US dollars globally in economic productivity each year. These impacts are felt most acutely in low- and middle-income countries, which still rely heavily on unclean fuels, such as wood, for heating, cooking, and energy production.  In the groundbreaking report, Project Drawdown researchers highlight global hotspots and sources of black carbon across geographies providing policymakers and funders with the best insight yet into what solutions, deployed where, will result in the greatest emissions reductions.
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News  |  November 15, 2023
A graphic for Drawdown's Neighborhood: Tri-State featuring skylines of New York City, Newark, and New Haven
Drawdown’s Neighborhood video series takes on the Tri-State area
by Drawdown Stories
Drawdown’s Neighborhood, presented by Project Drawdown, is a series of short documentaries featuring the stories of climate solutions heroes, city by city across America. For its fifth edition, the series heads to the northeast in Drawdown’s Neighborhood: Tri-State – now available online! Spanning New York, New Jersey, and Connecticut, the Tri-State area is one of the largest and most populous metropolitan areas in the world. As such, it both strongly impacts and is heavily impacted by climate change. From record-breaking heat waves to supercharged hurricanes, the Tri-State is all too familiar with the increasing threats wrought by climate change as well as the inequities exacerbated by such disasters.  Fortunately, the region is also brimming with bold creators, innovative leaders, and energized environmentalists working at the forefront of climate solutions to help their home – and the world – become a greener, healthier, and more equitable place. Drawdown’s Neighborhood: Tri-State passes the mic to eleven of these climate heroes whose voices too often go unheard.  Voices of the Tri-State Join Drawdown’s Neighborhood host and Project Drawdown Director of Storytelling and Engagement, Matt Scott, as he introduces us to: Amanda Appelson, Plantega (Bronx, NY) Hailey Miranda, We Stay / Nos Quedamos (Bronx, NY) Jennifer Seda, Bronx River Alliance (Bronx, NY) Anthony Diaz, Newark Water Coalition (Newark, NJ) Bilal Walker, Al-Munir LLC (Newark, NJ) Christian Rodriguez, Ironbound Community Corporation (Newark, NJ) Nathaly Agosto Filión, Newark Green Team (Newark, NJ) Alex Rodriguez, Save the Sound (New Haven, CT) Doreen Abubakar, Community Place-Making Engagement Network (New Haven, CT) Schandra Madha, New Haven Ecology Project / Common Ground (New Haven, CT) Xóchitl Garcia, Environmental Justice Community Organizer (New Haven, CT) Share These Stories Help us amplify the work of these Tri-State climate heroes by sharing their stories with others in your network and across social media. Please feel free to copy and paste the posts below: Sample post 1: Let’s hear it for climate heroes! Check out #DrawdownsNeighborhood: #TriState, presented by @ProjectDrawdown — a short doc series that tells the stories of 11 changemakers bringing climate solutions to their communities. www.drawdown.org/neighborhood Sample post 2: Join @ProjectDrawdown on a journey to #PassTheMic to climate heroes whose stories too often go unheard. We’re taking you to the #TriState area to show you how 11 local changemakers are creating a healthier, more livable future for all. www.drawdown.org/neighborhood Sample post 3: Need inspiration for #climateaction in your own community? #DrawdownsNeighborhood: #TriState features 11 stories from unsung heroes who are using climate solutions to usher in a better, greener future. www.drawdown.org/neighborhood Additional, shareable assets include: Drawdown’s Neighborhood landing page Drawdown’s Neighborhood: Tri-State trailer Drawdown’s Neighborhood: Tri-State promotional graphic (also below) 
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Video  |  November 1, 2023
Triple Win: climate change, poverty, and biodiversity
Halting climate change, alleviating poverty, and stemming the loss of biodiversity are some of the most critical challenges humanity faces today. With finite resources to invest in addressing them, how do we decide where to focus our efforts? Good news: We don’t have to pick one or another! Project Drawdown has identified a set of specific technologies and practices that address multiple challenges simultaneously and synergistically, creating an exciting opportunity for funders and development agencies to dramatically amplify impact while working to address the world’s most pressing needs. In this latest Drawdown Ignite webinar, climate-poverty solutions scientist Yusuf Jameel and policy advisor Dan Jasper introduce these “triple-win” solutions and explore how strategic deployment in low- and middle-income countries can bring new hope for a better world within our lifetimes. Top Takeaways Solutions to three massive threats humanity faces today – climate change, poverty, and biodiversity loss – overlap, and numerous actions can address all three at the same time. Efforts to alleviate poverty can increase or decrease demand for fossil fuels. As development proceeds, it’s critical to avoid “carbon lock-in” by favoring renewable over carbon dioxide–producing technologies. Climate change and biodiversity loss are intricately intertwined. Climate change exacerbates biodiversity loss, and biodiversity loss exacerbates climate change. Thus, efforts to alleviate both simultaneously can have synergistic effects. For greatest impacts, funding and action should focus on solutions that address multiple challenges at the same time. For example, shifting agricultural practices to reduce greenhouse gas emissions can also enhance food supply, improve gender equality, and protect habitat. The ability to do so is unfortunately limited by inadequate funding, inappropriate use of available funding, and inequitable distribution of available funding. Solutions include increasing funding for projects that address multiple challenges simultaneously, living up to funding pledges, increasing accountability to ensure funds are appropriately distributed, basing funding decisions on sound science, pursuing the greatest good rather than the greatest profit, and canceling debts owed by low and middle-income countries.  Anyone can help by sharing this message with policymakers and joining advocacy organizations that recognize the importance of and promote intersectional action. Useful Resources Climate–Poverty Connections: Opportunities for Synergistic Solutions at the Intersection of Planetary and Human Well-Being Desperate for hope? Linking human well-being and climate solutions is a way forward The win-wins of climate and biodiversity solutions Reflections from Bonn: Climate negotiations must face reality and rebuild credibility A rescue plan for people and the planet New IPCC report highlights urgent need to advance climate solutions and development simultaneously Key takeaways from Drawdown Lift’s Climate–Poverty Connections webinar series This webinar is part of Project Drawdown’s monthly Drawdown Ignite webinar series. Drawdown Ignite provides information and inspiration to guide your climate solutions journey. View past Drawdown Ignite webinars on YouTube, and visit our Events page for updates on future webinars.
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Video  |  October 31, 2023
Harnessing the power of business for climate solutions
by Drawdown Stories
How can businesses and entrepreneurs reshape their strategies and goals to create a better, more sustainable future? Recently, Project Drawdown director of storytelling and engagement Matt Scott led a discussion on the role of businesses in driving climate solutions as part of a Drawdown Ecochallenge webinar series. Joining the discussion were Drawdown’s Neighborhood climate heroes Tonya Hicks from Power Solutions and Bob Blake of Solar Bear, as well as Kevin Houldworth of Pinterest, Aiyana Bodi of Drawdown Labs, and Kristin Bloser of Comerica, Inc. The webinar, "Business Unusual: Corporate Contributions to Solutions," dove deep into the significant opportunities and responsibilities businesses have in the current climate landscape, and laid our pathways for how companies of all sizes and their employees can lead and contribute to climate solutions. Top Takeaways: Businesses can lead the change. Our economic system has played a large part in the climate crisis. But it can also be an instrument for addressing it. Entrepreneurs and businesses have a significant role to play. Beyond just profit, businesses wield immense cultural, economic, and social influence, making them indispensable in driving sustainable initiatives and fulfilling broader obligations toward climate action. Educate and advocate from within. It's crucial to broaden employee understanding of sustainability beyond the basics. Moving employees from education to advocacy can be transformative within the workplace and in the wider world.  Leverage available resources. Organizations and individuals should tap into available resources – including those from Rewiring America, Drawdown Labs, and local climate-related governmental departments – that offer insights into and/or financial incentives for sustainable practices.  Employee advocacy is key. The passion and dedication of employees can be a transformative force in a business's journey toward climate solutions. By actively promoting employee advocacy and creating avenues for their voices to be heard, businesses and business leaders can ensure a holistic and inclusive approach to climate solutions.  For those who missed the session or want to revisit the insights shared, you can watch the recording here. While there, be sure to subscribe to the Project Drawdown YouTube channel. Share the key takeaways with your friends, family, and colleagues, and inspire them to be part of the change. Three Things You Can Do NOW: Share the webinar recording with others and broaden the conversation on how businesses can lead on climate solutions. Dive into Project Drawdown’s Job Function Action Guides to understand how various corporate roles can contribute to climate action. If you work for a business, connect with like-minded peers within your organization. Remember, there's strength in numbers and collective agency can make a significant impact. Familiarize yourself with your company's sustainability goals, and actively work towards holding them accountable. To reach out to our panelists, connect with them, and/or get involved in their work, use the information below.  Connect with Tonya Hicks on LinkedIn and follow her work at Power Solutions and Women Do Everything, in addition to watching her episode of Drawdown’s Neighborhood: Atlanta.   Connect with Bob Blake on LinkedIn and follow her work at Solar Bear, in addition to watching his episode of Drawdown’s Neighborhood: Twin Cities.   Connect with Aiyana Bodi on LinkedIn and follow her work on Drawdown Labs for more information on how businesses can lead climate action.   Connect with Kevin Houldworth on LinkedIn for insights into employee advocacy and its impact.   Connect with Kristin Bloser on LinkedIn and follow her at Comerica to delve deeper into the importance of internal education and advocacy. Access additional resources mentioned during the webinar: Rewiring America and Climate Voice's Employee Advocacy Guide. Thank you for your continued engagement. Together, we can forge a sustainable path for generations to come. This post is part of a conversation series hosted alongside the Drawdown Ecochallenge, a collaboration between Project Drawdown and Drawdown Ecochallenge. To learn more and register for Drawdown Ecochallenge, visit drawdown.ecochallenge.org.  
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Video  |  October 30, 2023
The role of schools in climate solutions
by Drawdown Stories
How are schools and educators reshaping the classroom for the climate's sake? As part of the Drawdown Echochallenge, Project Drawdown’s Matt Scott led a webinar highlighting the role of educators in climate solutions. Joining the discussion were Drawdown’s Neighborhood climate heroes Erica Cochran Hameen from Carnegie Mellon University and Steve Place from Georgia Institute of Technology, as well as Sarah Duffer of Asheville High School; Laura Erin England of Appalachian State University; and Amoy Walker from The Galloway School. The webinar, "Schools for Climate Education: Teaching and Learning for Drawdown," emphasizes the significance of education in driving sustainable change. Our panelists showcased the deep link between classroom learning and the planet's future. Top Takeaways: Inclusivity is necessary for effective climate education. To craft meaningful solutions, our teaching must embrace diversity, equity, and inclusion. By ensuring our educational approaches mirror these values, we pave the way for a future that celebrates diverse thought and action, and welcomes all students to feel like they belong. Empowering the next generation goes a long way. It goes beyond textbooks and lectures. When we invite students to spearhead climate projects, we not only enhance their learning but also nurture leaders so they’re ready to tackle tomorrow's challenges. Their passion is one of our most powerful tools in addressing climate change. Climate conversations go beyond the science department. Climate education shouldn't be siloed. By embedding it across disciplines, from art to history, we emphasize its universal importance and relevance, encouraging a holistic understanding and stressing that climate engagement is multidisciplinary. Setting a sustainable example goes a long way. Sustainability is more than a lesson; it's a way of life. Initiatives across campuses don't just teach but demonstrate practical sustainability in action, inspiring students to adopt sustainable lifestyles. Hands-on climate learning is pivotal. Learning is more than consuming information. When we allow students to experience climate solutions firsthand, for many, this invites deeper resonance. Experiential learning brings the enormity and immediacy of climate challenges to the forefront, allowing students to grasp the tangible impact of their actions and the opportunities they have to be climate heroes in their own communities. If you missed the session or wish to revisit it, you can watch the recording here. While there, be sure to subscribe to the Project Drawdown YouTube channel. Share the key takeaways with your friends, family, and colleagues, and inspire them to be part of the change. Three Things You Can Do NOW: 1. Share the webinar recording with others and broaden the conversation on the changing face of climate education. 2. Engage with schools in your area to promote the importance of climate solutions in curricula.  3. Use the below information to reach out to our panelists, connect with them, and get involved in their work. Connect with Erica on LinkedIn and follow her work at Carnegie Mellon University, in addition to watching her episode of Drawdown’s Neighborhood: Pittsburgh.   Connect with Sarah at sarah.duffer@acsgmail.net, on Instagram, and check out her local school district.   Connect with Laura on Linkedin and learn more about her work at the Sustainable Development Living Learning Center.   Connect with Steve on LinkedIn and learn more about his work with Georgia’s Tech Sustainability office – in addition to watching his episode of Drawdown’s Neighborhood: Atlanta.   Connect with Amoy on LinkedIn and learn more about her work at the Galloway School – in addition read an article on evolution experiential learning shared by her. Access additional resources shared during webinar: Climate Stories Collaborative, Re:Housed - Resilient Housing for Self-Development, Climate Literacy and Energy Awareness Network, and Thoughtbox Education. Thank you for your continued engagement. Together, we can forge a sustainable path for generations to come. This post is part of a conversation series hosted alongside the Drawdown Ecochallenge, a collaboration between Project Drawdown and Drawdown Ecochallenge. To learn more and register for Drawdown Ecochallenge, visit drawdown.ecochallenge.org.
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Video  |  October 24, 2023
Using science to guide climate action
Humanity CAN halt climate change before it’s too late – but to do so, we must be strategic about what, where, and how to focus our efforts for the biggest impact. That’s the take-home message keynote speaker Jonathan Foley, executive director of Project Drawdown, shared at the Nest Climate Campus during Climate Week NYC 2023 in September. “I think we have a real shot at this, but how do we get there?” Foley asked the standing-room-only crowd of sustainability leaders from business, government, academia, and more. The first thing, he said, is to “look at what science is telling us about solutions.” Then we need to figure out which solutions are most economical and effective in various locations and prioritize accordingly – with an eye to enhancing human well-being at the same time. Foley pointed to the Drawdown Roadmap, Project Drawdown’s new strategic plan for deploying climate solutions to achieve global goals by 2050, as the guide humanity needs now to effective climate action. To solve climate change before it’s too late, Foley said, we need to focus mitigation efforts on solutions that are based in sound science, affordable, deployable, geographically appropriate, right-sized, and beneficial to people and other living things. In addition, we need to align how we allocate time, money, and other resources to various solutions with the solutions’ relative impact. 
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Video  |  October 18, 2023
Community power drives climate solutions
by Drawdown Stories
What happens when communities get serious about climate change?  Project Drawdown’s Director of Storytelling and Engagement Matt Scott recently hosted a conversation to answer that question as part of the Drawdown Ecochallenge and a three-part dialogue centering communities, schools, and businesses. Joining this conversation on community power were Elizabeth Ellman, Sustainability Programs Coordinator at the City of Bexley, as well as Drawdown’s Neighborhood climate heroes Veni Mittal, Energy and Sustainability Analyst at JLL and Board of Directors member at the Etna Community Organization; Whitney Terrill, Environmental Justice Organizer at Sierra Club; and Tinice Williams, Executive Director at Feed the Secondline. The webinar, titled "Community Power: Working Together for Climate Solutions", and the audience in attendance signify the importance of community engagement in implementing climate solutions. The below insights shared by our panelists emphasize how intertwined our community lives are with the health of our planet. Top Takeaways: Climate solutions are rooted in community engagement. By harnessing local knowledge and creating opportunities for people to get involved, we can encourage collective action. The key is to make the journey meaningful and collaborative. Youth are among those leading the way with their enthusiasm and willingness to make a difference. Communities bearing the brunt of climate change – including Black communities, Indigenous communities, and communities of color – are vital in crafting solutions. By providing essential resources and information, we empower our communities to tackle climate challenges head-on. Collaborative action is the roadmap to a brighter future. At the grassroots level, community power shines brightest. Spaces like libraries can be hubs for shared learning and community-driven initiatives, ensuring climate change solutions are equitable and inclusive. Communities are the narrators of the climate change story. The approach to sustainability should be intersectional, tying it to daily concerns like economic development, safety, and transportation. Consistent engagement with youth and framing solutions in a culturally-informed, inclusive manner is essential. Effective change necessitates diverse perspectives. By meeting people where they are, understanding their priorities, and linking them with climate concerns, we create holistic, impactful solutions. If you missed the session or wish to revisit it, you can watch the recording here. While there, be sure to subscribe to the Project Drawdown YouTube channel. Share these key takeaways with your friends, family, and colleagues, and inspire them to be part of the change. Three Things You Can Do NOW: Share the webinar recording with others and broaden the conversation on community-powered climate solutions. Engage in local initiatives and projects that foster community-driven sustainability.  Use the below to reach out to our panelists, connect with them, and get involved in their projects. Connect with Elizabeth on LinkedIn and follow her work on the Green Bexley website, Instagram, and Facebook.   Connect with Veni on LinkedIn and check out the Etna Community Organization, in addition to watching her episode of Drawdown’s Neighborhood: Pittsburgh.   Connect with Whitney on Linkedin and learn more about her work at the Sierra Club North Star Chapter, in addition to watching her episode of Drawdown’s Neighborhood: Twin Cities.   Connect with Tinice on LinkedIn and get involved with her organization Feed the Secondline – including their NOLA Full Circle anti-violence campaign – in addition to watching her episode of Drawdown’s Neighborhood: New Orleans. Thank you for your continued engagement. Together through community power we can forge a sustainable path for generations to come. This post is part of a conversation series hosted alongside the Drawdown Ecochallenge, a collaboration between Project Drawdown and Ecochallenge. To learn more and register for Drawdown Ecochallenge, visit drawdown.ecochallenge.org.
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Perspective  |  October 17, 2023
A woman holding a sign that reads "Act Now or Swim Later"
To solve climate change, those who can must do more
by Tina Swanson, PhD
Each and every one of us contributes to climate change – but some of us are going to need to do more to fix it.  Every day, individuals, communities, businesses, industries, and governments do things that release greenhouse gases into the air, whether it’s carbon dioxide from burning fossil fuels, methane from landfills, or nitrous oxide from overuse of fertilizer. The buildup of these greenhouse gases in the atmosphere is warming our planet and driving costly and deadly heat waves, fires, droughts, and floods.  Climate change is not just threatening our children’s future, it is harming us right now. This summer’s record-breaking extreme weather has made this abundantly clear.    We know exactly what we need to do to combat climate change. My organization, Project Drawdown, provides a list and roadmap for these actions. We also know that we need to do it fast, before climate damage becomes catastrophic and irreversible. Science has provided us with a roadmap and a target for this, too. Globally, we need to reach “net zero” emissions by 2050, bringing the rate at which we collectively emit greenhouse gases to the atmosphere into balance with the planet’s capacity to remove those emissions.  But right now, despite enormous progress, we are still far off track from achieving this critical target. Without vastly accelerated action, it will soon be out of reach, leaving us, our children, and our grandchildren a damaged and more dangerous world.
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Video  |  October 3, 2023
Climate, Investing, Philanthropy—and You
To avoid climate catastrophe, we must invest in the most effective “emergency brake” climate solutions as quickly as possible—through philanthropy, private investment, corporate spending, and government funding. This will take a strategic, ecosystem-style approach in order to mobilize more climate funding and align existing funding with proven climate science and solutions, such as Project Drawdown’s scientific analysis showing that there are nearly 100 technologically and financially viable solutions for reducing, avoiding, or sequestering emissions. During this webinar, Stephan Nicoleau, partner with FullCycle, sat down with Project Drawdown executive director Jonathan Foley to discuss the current state of climate philanthropy and investing, and where we need to go from here to urgently address climate change. They also talked about the new Drawdown Labs Capital Accelerator, efforts to reduce global methane emissions, insights from Climate Week NYC, and what to expect at COP 28. Stephan Nicoleau is an investor, advisor, and founder with more than 15 years experience investing and operating in social and environmental impact. He is a partner at FullCycle, a private equity firm focused on accelerating climate-critical infrastructure solutions. He heads capital solutions for the firm, managing institutional relationships and the firm’s capital formation for its fund vehicles. In addition to serving on the board of Project Drawdown, Stephan is also an active mentor to entrepreneurs. Key Links Drawdown Labs Capital Coalition FullCycle The Astra Project How to Use the Drawdown Roadmap Top Takeaways 1) Capital is morally neutral, but how we deploy it makes all the difference. It can help or harm our planet; which it does is up to us. 2) Some climate solutions are still in need of support from government or philanthropy to get to a viable scale. But many if not most investments in climate solutions can provide returns on investment as good as, or better than, those for destructive investments. 3) Investors are increasingly directing funding to climate-positive activities, but not enough or fast enough. To reach the US$3–5 trillion needed to turn the climate tide, we need a far greater—but still achievable—level of investment at a global scale. 4) To maximize the climate benefit that money can achieve, we need to strategically invest in climate solutions that provide the greatest return on investment in the near term (so-called “emergency brake” solutions). Top among these is reducing methane emissions from agriculture, fossil fuel production, and landfills. 5) Whether you are an investor, philanthropist, funder, or individual with a bank account, where you direct the funds you control could offer one of the biggest opportunities you’ll ever have to influence the quality of life on our planet for generations to come. This webinar is part of Project Drawdown’s new monthly Drawdown Ignite webinar series. Drawdown Ignite provides information and inspiration to guide your climate solutions journey. View past Drawdown Ignite webinars on YouTube, and visit our Events page for updates on future webinars.
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Feature  |  September 27, 2023
water droplet
The concentric circles of impactful climate action
by Mary Hoff
When it comes to climate change, does individual action matter? Emphatically, yes.  While it’s true that eating less meat, biking instead of driving, or planting a tree only does so much to reduce emissions, actions like these are just the beginning when it comes to the impact that you as an individual can have. Personal climate action looks a lot like ripples expanding out from a pebble dropped in a pond. It starts with what you can do in your own home. But as you expand beyond your own personal space, your sphere of influence and impact grows, too.  If you’re feeling climate insignificant, check out the five circles of climate action below. Start with the innermost circle and work your way out. Notice how, as you move from learning and doing to sharing and advocating, the collective impact of you, your friends, neighbors, and colleagues expands. Soon, what started as a few isolated ripples can coalesce into a wave of change. Together, we can create the future we want at the speed we need. But it starts with individual action. So let’s get to work.   1: LEARN Familiarize yourself with climate solutions and how you can help deploy them. Check out the 93 technologies and practices that together can stop climate change. Watch the Drawdown Roadmap, Climate Solutions 101, and Drawdown’s Neighborhood video series for a comprehensive look at how humanity can halt climate disruption through concerted action.  2: DO Alter your own activities to reduce your personal contribution to climate change. Apply what you learn to become more climate friendly at home, at work, in your volunteer activities and hobbies, as you travel—in every aspect of your life! The opportunities are endless, and every action matters. Consider the climate impact of your consumer choices, and alter them accordingly. Check out other suggestions for mobilizing around climate solutions, including those from our partners Drawdown Ecochallenge, Rare, and Don’t Look Up, as well as from Science Moms, the U.S. Environmental Protection Agency, and the David Suzuki Foundation. 3: SHARE Communicate the opportunity to make a difference with others. Bring up the subject of climate change with individuals in your various spheres of influence: family, friends, neighbors, fellow faith community members, etc. Do so in a nonthreatening, nonjudgmental way. For example, you might start by mentioning unusual weather you’re having or a disaster in the news, and wondering if it’s related to climate change. Before you broach the topic, think about what the other person cares about. Tailor your conversation to connect climate change to what’s most important to them—their hobbies, their family, their health, their values. Listen to their thoughts. Then let them know the climate actions you’re taking and why. Explain how every person has a unique and important role to play in halting climate change. If they would like to learn more, share the link to this page.  Engage with people from all walks of life, not just those who think as you do. Like identity theft or the global economy, climate change affects everyone, not just environmentalists or those of particular political persuasions.  4: ADVOCATE Urge change makers to go all in on halting climate change. Think of three people in your sphere of influence who have exceptional impact: lawmakers, CEOs, community leaders, popular artists, social media influencers, journalists, consumer liaisons for brands you buy. Share with each, in language that resonates with them and what they care about, the importance of stopping climate change—and the evidence we have that it’s possible. If appropriate, start with the five basic facts about climate change): 1) it’s real, 2) It’s us, 3) It’s bad, 4) scientists agree, 5) there’s hope. Encourage them to check out the Drawdown Roadmap, which details strategies for strategically deploying solutions at the right time and in the right place, reaping multiple benefits, and overcoming barriers. Point out that climate solutions are not just about climate. They also offer numerous benefits for alleviating poverty, protecting biodiversity, advancing justice, reducing conflict, and more. Suggest one specific way in which the change maker can exert their influence to contribute to halting climate change. 5: AMPLIFY Enhance your impact by spreading the word. Let us know what you’re doing to help stop climate change. If you have additional resources to suggest or strategies to recommend, please pass them along so we can share with others.
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