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Global Solutions Diary

Presented by Project Drawdown, the Drawdown Roadmap is a science-based strategy for accelerating climate solutions across sectors, timescales, and geographies. Free and streaming now.

Sales and Client-Facing Roles

Employees who work in a customer or client-facing job can utilize their roles as connectors and propensity to be goal-oriented to take climate action. By reassessing pricing and fees, customer engagement, and sales models, and fostering dialogue within the broader industry, those in sales and client-facing roles can directly integrate climate action into their workflow.

Product Management

Product management weaves together business, technology, and user experience. As such, product managers can influence how their company conducts market research, develops product positioning, and defines customer success.

Product Design

Product designers bring a range of skills and work across departments to make critical decisions about how users will interact with a product or feature. They can incorporate climate solutions into the design process – from sustainable prototyping and low-carbon materials to incorporating actionable climate information for consumers.

Procurement

Procurement professionals can leverage their purchasing power for climate action. They can work with and influence suppliers, help design products differently, and utilize good data to make procurement a force for climate action.

Marketing

Marketers understand consumer motivations and can help sway public perception and catalyze action. By engaging customers, rethinking production, creating climate-focused campaigns, and helping support climate policy advocacy, they can help ensure the business is promoting climate solutions.

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