The Drawdown Labs Job Function Action Guides will help employees understand how their roles are critical in addressing the climate crisis, as well as implement high-impact solutions and navigate key considerations for taking action inside the workplace.
To make your marketing job a climate job:
- Understand where your company and marketing team stand on climate action and start normalizing the climate conversation. By crafting a new narrative within your own company and team, you can more easily do the same for your customers and clients.
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Use your consumer and community ties for climate-related education and action campaigns. (Check out Seventh Generation’s work on climate justice for inspiration.)
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Find creative ways to nudge consumers to take their own climate action. (Check out this great example from LL Bean and Netflix’s Don’t Look Up action campaign.)
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If you work in e-commerce, explore opportunities to seamlessly enable consumers to contribute to climate solutions via direct-to-consumer payment processing. (For example, give customers the option to donate to a climate organization at check-out.)
- Collaborate with and learn from other brands leading on climate to scale the impact of campaigns. (See this example from Walgreens and Volta.)
- If you work in production, make sure your marketing campaigns and events are low-carbon and circular (e.g., minimize flights, which can often comprise the majority of production emissions; avoid buying new; and source energy from renewables).
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Use climate-friendly imagery and characters in your advertising (e.g., bikes, mass transit, plant-based meals, etc.).
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If you’re on the agency side, avoid working with fossil fuel companies and other businesses that prop up the fossil fuel industry—and include climate considerations in your client proposals.
- If you’re on the client side, choose creative agencies that have robust zero-waste and zero-carbon initiatives, and ask all agencies what they’re doing on sustainability and climate.
- If you work in PR/communications, collaborate with the government relations team to develop communications strategies and campaigns to publicly support climate legislation. (See this Patagonia example.)
- Minimize carbon-intensive business travel for you and your team, and opt for virtual gatherings. If possible, instead of flying, choose lower-carbon travel options, such as the train.
- Build community with other climate-concerned colleagues within your team and beyond. Come together to brainstorm ways you can take action, and raise your collective concern at team and all-staff meetings.