The Weather Channel’s Pattrn joins in “passing the mic” with Drawdown’s Neighborhood
“Passing the mic” in the context of the climate crisis is all about recognizing that the communities most vulnerable to the impacts of climate change – Black communities, Indigenous communities, and communities of color – are often the least represented in the conversations we have and the stories we tell. Thankfully, a number of platforms are stepping up to amplify the voices that have long been excluded. One of them is Pattrn, a digital platform in partnership with The Weather Channel, “for those who love the earth, fight for its future, and want to learn more about how to protect it.”
Recently, Pattrn added Drawdown’s Neighborhood, the climate solutions short documentary series presented by Project Drawdown centering the underrepresented climate heroes that have often gone unheard, to its lineup.
Project Drawdown’s Director of Storytelling & Engagement Matt Scott, who created and hosts Drawdown’s Neighborhood, recently spoke with Stephanie Abrams and Jordan Steele on The Weather Channel’s Pattrn Show about Drawdown’s Neighborhood and the significance of telling stories like those featured in the series.
“For so long, as [climate] storytellers, we’ve thought that what we need to do is scare people,” Scott says during the interview. “[But] while we need to bring in the story of the problem and the crisis and those realities so people know it’s there, we also need to bring in the other half of the story of the solutions and what people can do.”
To date, the series has interviewed 48 climate heroes across seven locations with 11 of those stories set to premiere this fall. “There are so many voices and stories, and I’m just so thankful that some of them can be out there through Pattrn and The Weather Channel,” Scott says.
Pattrn's mission is to explore, inform, engage, and revel in the patterns of our amazing planet. Since Pattrn's launch, the brand has evolved from a social media community to a free ad-supported streaming TV channel whose content is dedicated to climate and sustainability news and programming.