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Hannah Jurist-Schoen

Hannah is a creative strategist and designer. As the creative lead at Project Drawdown, Hannah brings a unique blend of creativity and strategic thinking to drive impactful change in the field of climate solutions. With a passion for sustainability and a keen eye for design, Hannah leverages her expertise in digital communication to effectively convey the mission and goals of Project Drawdown to an international audience.

Hannah Jurist-Schoen
An image of a person in a suit and tie with the words climate-neutral and net zero hovering around them
How marketers can communicate net zero claims to regain consumer trust
by Amanda D. Smith, Ph.D., Hannah Jurist-Schoen and Duncan Meisel
Net zero climate marketing is ramping up while trust in corporate climate claims is plummeting. How do you share good news about emissions reductions while being honest about emissions that are still occurring?
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