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Duncan Meisel

As Executive Director of Clean Creatives, Duncan Meisel has led a high-profile conversation about how the advertising and PR industry should end its relationships with fossil fuel clients, leading to over 1200 agencies pledging to stop work with polluters. He has been named as one of Adweek's Young Influentials, PRovoke Media's Innovator 25, and a Grist 50 Fixer.

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An image of a person in a suit and tie with the words climate-neutral and net zero hovering around them
How marketers can communicate net zero claims to regain consumer trust
by Amanda D. Smith, Ph.D., Hannah Jurist-Schoen and Duncan Meisel
Net zero climate marketing is ramping up while trust in corporate climate claims is plummeting. How do you share good news about emissions reductions while being honest about emissions that are still occurring?
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